Market experts and connoisseurs of quality
At Foodconceptsfarm, we combine our love for quality products and fun with a hefty dose of retail and marketing know-how. We know what makes the market tick, where the challenges and opportunities lie, how we should read categories and what appeals to customers. In short, we know exactly how to successfully launch a food category and create added value for everyone involved.
Our dedicated team combines the right mix of skills to turn ideas into food concepts that hit the mark. We know every step inside out, from identifying market needs to crafting a story that resonates on the shelf and everything in between. That's how we're building our reputation as the reference in the food sector.
Our concept farmers
HEAD FARMER
Heroen Bruggeman
Heroen has spent his professional life in the food sector. He trained as a butcher, and he is a cheese lover and a passionate foodie to the core. Heroen used to be a production manager at a cured meats producer and a category manager for a Belgian supermarket chain. Alongside this broad field experience, he has studied marketing and he is passionate about quality. Heroen understands better than anyone how to bring producers, retailers and customers together through tasteful food concepts.
MARKETING FARMER
Lynn Persyn
Lynn blends her love for graphic design with strong organisational skills. She makes sure that the appearance of each food concept and story behind it is spot-on, right down to the smallest detail. Her experience in the food sector also adds an extra spark to her storytelling.
PRODUCTION FARMER
Bram
Bram is our plant manager and our operations all-rounder. He knows how to get the best cuts of products, package them smartly and get them ready for the shelves. Bram is a perfectionist who thrives on tough challenges.
CREATIVE FARMER
Alexander
Alexander translates his passion for graphic design into effective branding for each concept. He looks for creative angles to make attractive packaging which make you want to sample the product.
QUALITY & ADMINISTRATION
Lisa
Lisa keeps a firm grip on all matters related to quality and administration. With a keen eye for detail and a structured approach, she ensures that processes run smoothly and everything is handled to perfection. Behind the scenes, she helps safeguard the high standards of quality our customers expect from us.
